MY LITTLE PONY® GALLOPS TO AURORA WITH 24 NEW PLUSH STYLES
Aurora Debuts Four New Special Edition RAGGEDY ANN and RAGGEDY ANDY® Dolls
Re-launches Hugely Successful Sharon Lea Larsen Collection
Expands Best Selling YooHoo & Friends™ Line
Pico Rivera, CA – July 10, 2013 – Aurora World, Inc. (www.auroragift.com) today announced the release of more than 100 new products for its mid-year catalog and builds on its continuing relationship with Hasbro with the release of 24 My Little Pony styles and four special edition RAGGEDY ANN and RAGGEDY ANDY dolls. Aurora reunites with designer Sharon Lea Larsen to bring a new generation of The Kittipillers and Puppillons™, complete with trademark sparkle wings, to market. Aurora’s educational and entertaining YooHoo & Friends brand expands with two new collections of extinct dinosaurs and endangered bugs.
“Our mid year product releases encompass new plush products that feature a variety of styles, a fresh approach to two of Hasbro’s classic brands, as well as innovative designs and attractive fabrics across the board,” says Michael Kessler, Aurora’s SVP of sales and marketing. Aurora mid-year product releases include:
My Little Pony: Four plush styles for each of six characters -- Twilight Sparkle, Pinkie Pie, Rainbow Dash, Applejack, Rarity and Fluttershy -- highlight Aurora’s new My Little Pony line based on the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and airing on the HUB Network in the US. “Our team did a great job with these elegant and stylish ponies; the line includes 24 different styles. They look just like the animation,” says Kessler. Aurora’s
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innovative and completely new Pony Tail Carriers (5” x 6.5”) include a plush pony (6.5”) and both have long sculpted hair and use various fabrics (SRP: $17). Standalone plush ponies are available in two sizes (6.5” and 10”; SRP: $7 and $20 respectively) while the line also includes Aurora’s two-piece Fancy Pals™ style: a plush pony (6.5”) with personalized, matching carrier (6”); SRP: $17.
RAGGEDY ANN and RAGGEDY ANDY: The beloved rag dolls are back for 2013 with four new special edition styles including “Lil” RAGGEDY ANN and “Classic Brunette.” “Lil” RAGGEDY ANN characters include “Friendship” and “Kindness.” Both are “a younger version of RAGGEDY ANN with darling, cute pigtails, sun-kissed freckles and a smile that will win your heart,” says Kessler. “Friendship” looks similar to the original RAGGEDY ANN doll while “Kindness” is a brunette style with darker skin tone and purple trimmed dress (12”; SRP: $19; ages 18mos+). “Classic Brunette” features RAGGEDY ANN and RAGGEDY ANDY with darker hair and skin tones but the same high quality cotton, embroidery and detail for which the line is known (12”; SRP: $15).
Kittipillers and Puppillons: Designer Sharon Lea Larsen and Aurora team up for an exciting re-launch based on her top selling "Cat-a-pillars" from the early 2000s. “Imaginations run wild as 10 characters with trademark sparkle wings and distinct charms transport young and old into a fairytale of enchantment,” says Kessler. Kittipillers include Daisy, Sunshine, Pansy and Rainbow; Puppillons include Poodikins, Blossom, Sugarbug, Sweetpea, Violetta and Rosie. Each comes with a double-sided hangtag detailing the character’s personality. A brush for extra long hair comes with select styles, adding hours of play value. Each character includes a loop for hanging (sizes 9-10”; SRP: $17).
YooHoo & Friends: The epic expansion for Aurora’s best selling line continues with the release of two new collections, 14 pieces total, including a fan-designed, limited edition YooHoo and extinct and
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endangered dinosaurs and bugs. The endangered bug collection includes Luckee™ (ladybug), Charlie™ (caterpillar), Whispee™ (butterfly), Spidee™ (spider), Bumblee™ (bumblebee) and Twirlee™ (snail) plus two colorful frogs Jumpee™ and Springee™; each features all new “glitter eyes.”
Janessa Chong from Malaysia and her colorful rainbow-inspired “Marshmallow” beat out hundreds of others in Aurora’s worldwide design competition. Aurora will release the limited edition Marshmallow™ (3,600 pieces) a triceratops, plus extinct dinosaurs Rexee™ (Tyrannosaurus Rex), Stegee™ (Stegosaurus), Woolee™ (Wooly Mammoth), Toothee™ (Saber Tooth Tiger) and an endangered Sloth named Speedee™. Each YooHoo makes a fun sound when squeezed (5”, SRP: $7).
Sea Sparkles: Sophia and Alyssa, available in two sizes, join Aurora’s fast-growing collection of mermaid dolls and various sea life. Each of the mermaids has long yarn, brunette hair, olive skin tones and her dress shimmers, shines and is accented with a shiny jewel (10”, 18”; SRP: $8 and $15 respectively). “This has been an immensely popular category for us,” says Kessler.
Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email firstname.lastname@example.org or call 888-287-6722.
Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the
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international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide. Learn more at www.auroragift.com.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
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