Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail : dan@tellemgrodypr.com
DATE : Aug 06, 2012 

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Highlights Include Fancy Pals™ Toy Pet Carriers, Miyoni™ “Mom & Baby”

and Holiday-Themed RAGGEDY ANN and RAGGEDY ANDY Dolls
 

Pico Rivera, CA – August 6, 2012 – Flip through Aurora World Inc.’s (www.auroragift.com) newest catalog featuring more than 75 all new precious plush pieces, and you’ll see the company’s mission to bring “gifts of smiles” to its customers is as strong as ever. Aurora, one of the largest toy and gift manufacturers, says the response from its worldwide retail customers about the mid-year catalog has been overwhelming. Orders are highest for Aurora’s new styles from the best selling Fancy Pals line and endearing Miyoni collection, as well as Holiday editions of Aurora’s handmade RAGGEDY ANN and RAGGEDY ANDY plush doll line, created under license from Hasbro, Inc. (pictured above).
 

“Aurora’s production team has worked with our customers to piece together a visually stunning array of new soft toys and gifts that are in the highest demand right now,” says Michael Kessler, Aurora SVP of sales and marketing. “Aurora is committed to helping our customers stock shelves with competitively priced, high-quality products that capture the consumer’s attention and keep them coming back for years. We know these new collections will exceed their expectations.”

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Miyoni Mom & Baby features six new two-piece sets of jungle and domestic animals. The line includes Panda with Cub, Giraffe with Calf, Lioness with Cub, Polar Bear with Cub, Orange Tabby with Kitten and Golden Lab with Puppy. “Mom cuddles with baby, and each set comes with a tag that includes facts about the animal. For example, a panda cub fits in the palm of your hand,” says Kessler. “We’ve illustrated facts like these for each of the animals.” Sizes range from 14”-16” and have an SRP of $35 (ages 18 months and up).
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“When Aurora launched its Fancy Pals line over five years ago, it seemed every celebrity was carrying a pet in a purse or bag. The public responded as millions of pieces have sold since -- they are as popular as ever. The momentum continues with a variety of new styles for the customer including Pet Packs (pictured above),” says Kessler. The Pet Packs are a fun way to carry your plush in style. The backpacks are kid-sized and fashioned using the softest material. “The pack is themed after the animal’s environment and has a see-through panel so that kids can show off his or her pet.” Styles include Tiger, Monkey, Dolphin, Unicorn, Kitten and Clown Fish. Each pet pack is roughly 8”x7.5”x3” and SRP is $23 (ages 3+).
 

Joining Aurora’s existing RAGGEDY ANN and RAGGEDY ANDY plush doll collection are four highly anticipated holiday styles. “Aurora is very excited to showcase these handmade pieces that feature exquisite detail including fine facial features and yarn hair with the classic loop style. These are heirloom treasures that can be passed on for generations,” says Kessler. The RAGGEDY ANN “Chilly Chic” and “Santa’s Helper” and RAGGEDY ANDY “Chilly Chic” and “Santa” are 16 inches and SRP is $27 (ages 18 months and up).
 

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722BsAt4ube4GblQIAAAAASUVORK5CYII=. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.
 

About Aurora
Aurora World, Inc. (www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.
 

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com
© 2012 Hasbro, Inc. All Rights Reserved.
 

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Media Contact:
 

Dan Grody
Tellem Grody PR
310-313-3444BsAt4ube4GblQIAAAAASUVORK5CYII=
310-613-3502BsAt4ube4GblQIAAAAASUVORK5CYII= (mobile)
dan@tellemgrodypr.com

List of Articles
No. DATE Subject
86 Oct 01, 2012  AURORA LAUNCHES “DESIGN A YOOHOO & FRIENDS™ CONTEST” imagefile
85 Sep 26, 2012  Aurora World Inc.’s Top 10 “Gifts of Smiles” for the 2012 Holiday Season imagefile
84 Aug 28, 2012  AURORA WORLD NABS GARFIELD® LICENSE THROUGH 2015 imagefile
» Aug 06, 2012  Aurora’s Mid-Year Releases Include Over 75 New Plush Toys and Gifts imagefile
82 May 22, 2012  AURORA HIGHLIGHTS TOP TRAVEL PRODUCTS FOR KIDS imagefile
81 Apr 23, 2012  AURORA RELEASES NEW SEA SPARKLES COLLECTION imagefile
80 Apr 17, 2012  Plush Producer Aurora Highlights Top Toys, Gifts for 2012 Holidays imagefile
79 Apr 09, 2012  AURORA RELEASES SIGNATURE PREMIUM PLUSH imagefile
78 Mar 15, 2012  AURORA’S 2012 PLUSH IS TANTALIZINGLY TWO-TONED imagefile
77 Feb 29, 2012  AURORA RELEASES NEW YOOHOO & FRIENDS FOR 2012 - More Than 14 Million YooHoo & Friends Sold Worldwide imagefile
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