Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail : dan@tellemgrodypr.com
DATE : Apr 23, 2012 

Mermaids and Sea Creatures Highlight Aquarium-Focused Line

 

Pico Rivera, CA – April 23, 2012 – Toy and gift manufacturer Aurora World Inc. (http://www.auroragift.com) unveiled its all new Sea Sparkles collection today, the company announced. The long-awaited line geared for Aurora’s aquarium and museum accounts as well as all fans of the ocean features mermaid-themed dolls, Fancy Pals (pet carriers) and a host of sea creatures. Aurora’s Sea Sparkles collection, fashioned using soft, shiny and sparkly material, begins shipping May 1, 2012.

sea1.jpg

 

 “We are so happy with the final outcome of this highly anticipated product line, and we have created a fantastic counter display that makes a great home for these elegant pieces,” says Michael Kessler, senior vice president of sales and marketing at Aurora. “We incorporated thoughts and suggestions from some of our top accounts and our team delivered what we think is a surefire hit.”

 

Aurora’s Sea Sparkle Collection includes four mermaid dolls (18”; SRP: $15 each) named Marinna, Morgana, Merissa and Merial. Kessler says, “With our four styles of Sea Sparkles Fancy Pals, you can take the mermaid dolls on the go.

 

The lavender or pink carriers are shaped like shells and conchs (8”, SRP: $15).” A variety of styles and sizes of dolphins, coral clown fish, green sea turtles, seahorses as well as a crab and octopus complete the line (sizes vary; small, medium and large SRP: $7, $13 and $17 respectively).

 

 

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

 

About Aurora
Aurora World, Inc. (
www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

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Media Contact:

 

Dan Grody

Tellem Grody PR

310-313-3444

310-613-3502 (mobile)

dan@tellemgrodypr.com

 

List of Articles
No. DATE Subject
86 Oct 01, 2012  AURORA LAUNCHES “DESIGN A YOOHOO & FRIENDS™ CONTEST” imagefile
85 Sep 26, 2012  Aurora World Inc.’s Top 10 “Gifts of Smiles” for the 2012 Holiday Season imagefile
84 Aug 28, 2012  AURORA WORLD NABS GARFIELD® LICENSE THROUGH 2015 imagefile
83 Aug 06, 2012  Aurora’s Mid-Year Releases Include Over 75 New Plush Toys and Gifts imagefile
82 May 22, 2012  AURORA HIGHLIGHTS TOP TRAVEL PRODUCTS FOR KIDS imagefile
» Apr 23, 2012  AURORA RELEASES NEW SEA SPARKLES COLLECTION imagefile
80 Apr 17, 2012  Plush Producer Aurora Highlights Top Toys, Gifts for 2012 Holidays imagefile
79 Apr 09, 2012  AURORA RELEASES SIGNATURE PREMIUM PLUSH imagefile
78 Mar 15, 2012  AURORA’S 2012 PLUSH IS TANTALIZINGLY TWO-TONED imagefile
77 Feb 29, 2012  AURORA RELEASES NEW YOOHOO & FRIENDS FOR 2012 - More Than 14 Million YooHoo & Friends Sold Worldwide imagefile
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