Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail : dan@tellemgrodypr.com
DATE : Apr 09, 2012 

AURORA RELEASES SIGNATURE PREMIUM PLUSH

 

Features Handmade, Lifelike Jungle and Wildlife Animals; Exotics

 

Pico Rivera, CA – April 9, 2012 – Details announced today for “Signature by Aurora®”, describe a brand new, high-end plush animal line handcrafted using sumptuous materials and personal attention to detail. Toy and gift manufacturing giant Aurora World Inc. (http://www.auroragift.com) unveiled its all new Signature collection to very enthusiastic buyers earlier this year at New York’s International Toy Fair. The line initially includes 30 extra fancy plush animals in the wildlife, jungle and exotics categories.

 

premium.jpg

 

“Aurora has elegantly captured the spirit, grace and vitality of real wildlife with one of the most beautiful lines the company has ever created,” says Michael Kessler, senior vice president of sales and marketing at Aurora. “Each piece is hand cut, sewn and shaded to achieve the distinct detail that makes this premium line so exquisite. These particular details bring each of the Signature characters to life.”

 

Aurora’s Signature line is broken into three categories;wildlife, jungle and exotics.  Jungle includes white and Bengal tigers, giraffe, cheetah, lion, gorilla, tamarind and monkey. The exotics feature koala, panda, polar bear, lesser panda, meerkat, hedgehog, bush baby, fennec fox and ring-tailed lemur. The wildlife category includes lynx, gray wolf, red fox, raccoon, bison, bald eagle and tawny and barn owls. Signature pieces range from seven to 43 inches and include a faux-leather branding tag; a hand stitched illustrated booklet outlines distinctive characteristics of the animal. Kessler says, “These are lifelong treasures geared towards our zoos, museums and destinations accounts.” Each Signature piece is boxed individually.

 

For more information, please visit http://www.auroragift.com, email info@auroragift.com or call 888-287-6722. Shop Aurora online at http://shop.auroragift.com or more than 25,000 retail outlets worldwide. Find Aurora on Facebook: www.facebook.com/auroraworld.

 

About Aurora
Aurora World, Inc. (
www.auroragift.com) is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters also in the United States, United Kingdom and Hong Kong, has ascended quickly to become a respected leader in the world’s toy and gift industry. Aurora created the international plush toy phenomenon - YooHoo& Friends™ - and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

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Media Contact:

 

Dan Grody

Tellem Grody PR

310-313-3444

310-613-3502 (mobile)

dan@tellemgrodypr.com 

List of Articles
No. DATE Subject
86 Oct 01, 2012  AURORA LAUNCHES “DESIGN A YOOHOO & FRIENDS™ CONTEST” imagefile
85 Sep 26, 2012  Aurora World Inc.’s Top 10 “Gifts of Smiles” for the 2012 Holiday Season imagefile
84 Aug 28, 2012  AURORA WORLD NABS GARFIELD® LICENSE THROUGH 2015 imagefile
83 Aug 06, 2012  Aurora’s Mid-Year Releases Include Over 75 New Plush Toys and Gifts imagefile
82 May 22, 2012  AURORA HIGHLIGHTS TOP TRAVEL PRODUCTS FOR KIDS imagefile
81 Apr 23, 2012  AURORA RELEASES NEW SEA SPARKLES COLLECTION imagefile
80 Apr 17, 2012  Plush Producer Aurora Highlights Top Toys, Gifts for 2012 Holidays imagefile
» Apr 09, 2012  AURORA RELEASES SIGNATURE PREMIUM PLUSH imagefile
78 Mar 15, 2012  AURORA’S 2012 PLUSH IS TANTALIZINGLY TWO-TONED imagefile
77 Feb 29, 2012  AURORA RELEASES NEW YOOHOO & FRIENDS FOR 2012 - More Than 14 Million YooHoo & Friends Sold Worldwide imagefile
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