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Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
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DATE : Dec 01, 2010 

Exclusive Plush Line Based on Hush Puppies® Trademark Basset Hound


Pico Rivera, CA – December 1, 2010 – Aurora World Inc. (, known worldwide for its high quality and affordable plush toys and gifts, announced today its licensing deal with Wolverine World Wide, Inc., the company behind Hush Puppies® and other innovative footwear, apparel and accessory brands. In the deal (effective through 2012), Aurora’s worldwide distribution of the Hush Puppies plush animal line, featuring the trademark basset hound, begins January 2011.


“Aurora is proud to partner with another well-known brand such as Hush Puppies,” says Michael Kessler, SVP of sales at Aurora. “Fans of the brand will appreciate the huggable, lovable, super-soft versions of the iconic basset hound, as well as all new seasonal and holiday styles that Aurora will release later next year.”


The Hush Puppies plush animal line will launch with a small (5”), medium (10”) and large (18”) Hush Puppies basset hound; at retail for $7, $15 and $32 respectively. Kessler says, “The portable ‘clip-ons’ (3.5”, $5) are perfect versions for those who want to take their Hush Puppies® pup on the go,” adding, “Fasten them on totes, backpacks, purses or other accessories.”


For more information, please visit, email or call 888-287-6722. Shop Aurora online at or more than 25,000 retail outlets worldwide.


About Aurora
Aurora World, Inc. (, celebrating its 30th anniversary in 2011, is a leading manufacturer and supplier of high quality, competitively priced plush toys and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the Korean company with headquarters in the United States, United Kingdom, Hong Kong and Germany, has ascended quickly to become a respected leader in the world’s toy and gift character and contents industry. Aurora created the international plush toy phenomenon - YooHoo & Friends™ - and its corresponding free, interactive web site (, appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as Learning Express, top gift chains such as Hallmark and Claire’s as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.


About Wolverine World Wide, Inc.

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel.  The Company’s portfolio of highly recognized brands includes: Bates®, Chaco, Cushe, Hush Puppies®, HYTEST®, Merrell®, Sebago® and Wolverine®.  The Company is also the exclusive footwear licensee of the well-known brands CAT®, Harley-Davidson® and Patagonia®. The Company’s products are carried by leading retailers in the U.S. and are distributed internationally in over 150 countries. For additional information, please visit our website,


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Media Contact:

Dan Grody

Tellem Worldwide


List of Articles
No. DATE Subject
61 Dec 06, 2010  Aurora Wins Big With YooHoo & Friends, Milly, My Dolly Collections
» Dec 01, 2010  Aurora Inks Plush Licensing Deal for Hush Puppies
59 Oct 11, 2010  Aurora, National Wildlife Federation Ink Exclusive Plush Licensing Deal for “Wild Animal Baby Explorers”
58 Oct 05, 2010  Aurora Valentine’s Day Gifts Cater to Cupid
57 Jul 28, 2010  Aurora Reveals Hottest Products From Atlanta Gift Show
56 Jun 26, 2010  Aurora’s Ho-Ho-Host of Holiday Themed Plush Perfect Stocking Stuffers for Santa
55 Jun 21, 2010  Aurora Expands Best Selling YooHoo & Friends™ Plush Animal Line
54 Jun 16, 2010  YooHoo & Friends Fun Center Captivates Tweens
53 May 27, 2010  Aurora Introduces Milly™ The Pinkest Kitten
52 May 24, 2010  Aurora, Toonzone Strike Deal For YooHoo & Friends Animated Series
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