Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail :
DATE : Aug 03, 2009 

Pico Rivera, CA – Aurora World Inc. announced today that it has launched an online virtual world inspired by Aurora’s best selling plush line of YooHoo & Friends geared to kids from five to 12 years old. The website’s characters resemble real animals in their natural habitats from all over the world and will educate children about them.


The website is free and does not require activation codes for entry. Site users can play games, download wallpapers, calendars and icons, watch previews for the upcoming YooHoo animations, adopt and raise YooHoo & Friends, and learn about each endangered animal. “According to our research, a child uses the Internet in more than half of the households in the United States alone. We think that the Internet can be a positive force in the lives of children and their parents, especially with our educational components,” says Michael Kessler SVP of Sales at Aurora.


“The web site is an added bonus feature to the plush animal itself, and we expect it to drive families to local retailers to collect all the YooHoo & Friends in the line.” The YooHoo & Friends story is set in a forest called Yootopia, which features the “Tree of Life.” Kids join YooHoo & Friends on magical journeys as they travel around the world to find the lost seeds from the “Tree of Life.” Each story will also encourage parents and their children to value friendship, harmony, honesty, and courage. Kessler adds, “The big eyes and long fluffy tails have been the keys to the plush line’s success, and Aurora will remain committed to this popular brand for years to come,” Kessler says.


The newest editions to the furry, loveable YooHoo line in 2009 are Sugar Glider, Panda, Penguin and Lesser Panda (8” MSRP $12.99, w/ sound). These cuddly plush characters make a unique and funny sound when you squeeze their tummies. Sugar Glider has pink wings attached to her tiny arms and tail (“whistle” sound). Lesser Panda features a pink and purple striped tail to match his pink button nose and purple body (“boing” sound). Panda makes a “giggle” noise when squeezed, and Penguin makes a “magical” noise when you press his furry white tummy. The YooHoo Pet Carrier (8” MSRP $11.99) includes a YooHoo (with sound).


The signature long, furry, multi-colored YooHoo tail fits through an opening in each Pet Carrier, which is multicolored, just like a favorite YooHoo. Several new YooHoo & Friends are set to debut at the Summer Shows as well as YooHoo “Wanna Bes” (YooHoos dressed as other animals i.e.: pig, frog, etc). Aurora is committed to providing a safe Internet environment for kids and will never distribute personal information to third parties. For more information, please visit, email or call 888-287-6722. About Aurora Aurora World, Inc. ( is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry.


The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Cracker Barrel, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

List of Articles
No. DATE Subject
47 Dec 01, 2009  Aurora World, Inc. Files Lawsuit Targeting Beanie Baby Maker Ty
46 Sep 21, 2009  Aurora Vigorously Marketing Top Selling YooHoo & Friends Line; Expands Presence Via Social Web "Colors of YooHoo" Coloring Contest Launches
45 Sep 18, 2009  Sherbet Bunnies, Springtime YooHoo & Friends and Dreamy Eyes Highlight Aurora's 2010 Easter Collection
44 Aug 19, 2009  Aurora's Valentine's Day Plush Gifts Cater To Cupid
43 Aug 17, 2009  Playing Safe in Cyberspace
42 Aug 10, 2009  Aurora's Custom Plush Program Receives Praise
41 Aug 05, 2009  Aurora Wins AmericasMart's Visual Display Award at Atlanta Gift Show
» Aug 03, 2009  Aurora Launches Interactive Website Based on Characters from its Top Selling Line YooHoo & Friends
39 Jul 27, 2009  Aurora Partners With eCommerce Solutions Specialists Shopatron
38 Jul 16, 2009  Aurora's YooHoo "WannaBes" Highlight Mid-Year Plush Releases
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8820 Mercury Lane, Pico Rivera, CA 90660
TEL: 562-205-1222 FAX: 562-948-1661, 1-888-AURORA2 (287-6722)
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