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DATE : Mar 25, 2009 

Pico Rivera, CA - March 25, 2009- Aurora World Inc.'s ( Lamb Chop, Shari Lewis’ beloved talking puppet, is being honored for her 50th anniversary in a very special way. Gloriajean Schaible along with her team of volunteers at Heart of the Shepherd is donating plush Lamb Chops to children, the elderly and anyone undergoing a traumatic life event.


“The benefits of ‘stuffed animal therapy’ are well known in the health care profession,” says Schaible. “Lamb Chop is the friend that recipients cuddle and talk to in hours of illness or despair.” Schaible’s group has distributed more than 10,000 Aurora Lamb Chops worldwide. “When we give out a Lamb Chop we tell people that we love them and that God loves them,” explains Schaible. Many people, upon receiving the gift, are overcome with emotion. The website,, is filled with many heart-rendering testimonials of people who credit Lamb Chop with providing peace in the midst of personal crisis. In addition to countless emails, Schaible’s mailbox constantly overflows with notes of gratitude, some of which she posts anonymously on the site.


One example: “I just wanted to thank you for the lamb that my seven year old son received while in the hospital for an emergency appendectomy. This was really scary and sudden and just as they were rolling him back to surgery, the ER nurse ran out and said ‘Wait! He needs this!’ Dawson clutched that lamb all through his whole stay and even at home while recovering.” On each Lamb Chop, there is a tag around the neck with an inscription: “Dear Friend, you are loved. We pray that this little lamb will comfort you during your time of illness or despair.


May this love gift be a constant reminder of God’s love for you. Call on His name. He will hear you and comfort you in your hour of need. Remember, ‘the Lord is my shepherd, I shall not want.’ (Psalm 23:1.) God bless you!” Though Lamb Chops have been given to needy folks as far away as China and to soldiers and war victims in the Middle East, Schaible believes there is still no end to where the donations can go. “Really, I am so blessed. With God’s help, Lamb Chop opens doors. I just walk through them.” About Aurora Aurora World, Inc. is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success.


Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos, department stores such as Macy’s and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Whole Foods, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide. About Heart of the Shepherd Heart of the Shepherd is a network of volunteers that provides comfort to in-patients in their time of illness or despair, and to the elderly.


Volunteers have been funding the nondenominational outreach through their own donations of time and money, motivated by their love and concern for others. For additional information about donating money or to purchase a Lamb Chop, contact Heart of the Shepherd by emailing Gloriajean Schaible at

List of Articles
No. DATE Subject
41 Aug 05, 2009  Aurora Wins AmericasMart's Visual Display Award at Atlanta Gift Show
40 Aug 03, 2009  Aurora Launches Interactive Website Based on Characters from its Top Selling Line YooHoo & Friends
39 Jul 27, 2009  Aurora Partners With eCommerce Solutions Specialists Shopatron
38 Jul 16, 2009  Aurora's YooHoo "WannaBes" Highlight Mid-Year Plush Releases
37 May 18, 2009  Aurora's Educational Plush Line "Baby Talk" Wins 2009 iParenting Media Award
» Mar 25, 2009  Aurora's Lamb Chop Becomes Symbol of Hope and Caring
35 Feb 02, 2009  Fact Sheet 2009
34 Feb 02, 2009  Aurora Unveils "Toy Shop" Booth for Toy Fair 2009 at Javits Center
33 Jan 06, 2009  Aurora Releases Tubbie Wubbies and Puffee Luvs- One Squeeze And You're In
32 Jan 06, 2009  Aurora Announces New Line of Laid Back, Creative Characters Called Dilly Dallys
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