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Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
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DATE : Dec 15, 2008 

PICO RIVERA, Calif.—Plush supplier, Aurora has appointed industry veteran Michael Kessler as its new senior vice president of sales. In his new role, Kessler will direct Aurora's sales forces of more than 200 strong in the U.S., Canada, Central and South America; its communications and marketing efforts; national sales and management meetings; product development, customer service and more.


“Michael's experience in sales and marketing wil make him a great asset to the Aurora team,” said K.S. Hong, CEO of Aurora. “We are confident Michael's knowledge, expertise and relationships in the industry will help expand Aurora's core business. Under his leadership, our sales team will be in great hands to generate rapid and profitable growth.” Prior to joining Aurora, Kessler spent 20 years at Russ Berrie and Co., where he started his career as a territory account representative and made his way to senior vice president of sales.


He then joined Merchandise Mart Properties, where he was vice president and general manager of L.A. Mart. He lead day-to-day operations, leasing, marketing, event management and tenant relations for more than 800,000 square feet of showroom space. “I am thrilled to join Aurora which is ideally positioned to corner a bigger share of the plush business,” said Kessler. “I look forward to using my expertise to bring Aurora's high quality, affordable products into the hearts and minds of a wider audience for years to come.”

List of Articles
No. DATE Subject
36 Mar 25, 2009  Aurora's Lamb Chop Becomes Symbol of Hope and Caring
35 Feb 02, 2009  Fact Sheet 2009
34 Feb 02, 2009  Aurora Unveils "Toy Shop" Booth for Toy Fair 2009 at Javits Center
33 Jan 06, 2009  Aurora Releases Tubbie Wubbies and Puffee Luvs- One Squeeze And You're In
32 Jan 06, 2009  Aurora Announces New Line of Laid Back, Creative Characters Called Dilly Dallys
31 Jan 06, 2009  Aurora Debuts Lamb Chop 50th Anniversary Puppet, Scholastic's Dragon Plush For 2009
30 Jan 05, 2009  Aurora Inks Plush Licensing Deal With Stephan Pastis and United Media's "Pearls Before Swine
29 Jan 05, 2009  Aurora's Expands Best Selling YooHoo & Friends Plush Line
» Dec 15, 2008  Aurora World Appoints Kessler Senior VP of Sales
27 Dec 11, 2008  Aurora's Eco-Plush Animals Win 2008 Amazing Toy Award
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