PICO RIVERA, Calif.—Plush supplier, Aurora has appointed industry veteran Michael Kessler as its new senior vice president of sales. In his new role, Kessler will direct Aurora's sales forces of more than 200 strong in the U.S., Canada, Central and South America; its communications and marketing efforts; national sales and management meetings; product development, customer service and more.
“Michael's experience in sales and marketing wil make him a great asset to the Aurora team,” said K.S. Hong, CEO of Aurora. “We are confident Michael's knowledge, expertise and relationships in the industry will help expand Aurora's core business. Under his leadership, our sales team will be in great hands to generate rapid and profitable growth.” Prior to joining Aurora, Kessler spent 20 years at Russ Berrie and Co., where he started his career as a territory account representative and made his way to senior vice president of sales.
He then joined Merchandise Mart Properties, where he was vice president and general manager of L.A. Mart. He lead day-to-day operations, leasing, marketing, event management and tenant relations for more than 800,000 square feet of showroom space. “I am thrilled to join Aurora which is ideally positioned to corner a bigger share of the plush business,” said Kessler. “I look forward to using my expertise to bring Aurora's high quality, affordable products into the hearts and minds of a wider audience for years to come.”