Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail :
DATE : Dec 15, 2008 

PICO RIVERA, Calif.—Plush supplier, Aurora has appointed industry veteran Michael Kessler as its new senior vice president of sales. In his new role, Kessler will direct Aurora's sales forces of more than 200 strong in the U.S., Canada, Central and South America; its communications and marketing efforts; national sales and management meetings; product development, customer service and more.


“Michael's experience in sales and marketing wil make him a great asset to the Aurora team,” said K.S. Hong, CEO of Aurora. “We are confident Michael's knowledge, expertise and relationships in the industry will help expand Aurora's core business. Under his leadership, our sales team will be in great hands to generate rapid and profitable growth.” Prior to joining Aurora, Kessler spent 20 years at Russ Berrie and Co., where he started his career as a territory account representative and made his way to senior vice president of sales.


He then joined Merchandise Mart Properties, where he was vice president and general manager of L.A. Mart. He lead day-to-day operations, leasing, marketing, event management and tenant relations for more than 800,000 square feet of showroom space. “I am thrilled to join Aurora which is ideally positioned to corner a bigger share of the plush business,” said Kessler. “I look forward to using my expertise to bring Aurora's high quality, affordable products into the hearts and minds of a wider audience for years to come.”

List of Articles
No. DATE Subject
31 Jan 06, 2009  Aurora Debuts Lamb Chop 50th Anniversary Puppet, Scholastic's Dragon Plush For 2009
30 Jan 05, 2009  Aurora Inks Plush Licensing Deal With Stephan Pastis and United Media's "Pearls Before Swine
29 Jan 05, 2009  Aurora's Expands Best Selling YooHoo & Friends Plush Line
» Dec 15, 2008  Aurora World Appoints Kessler Senior VP of Sales
27 Dec 11, 2008  Aurora's Eco-Plush Animals Win 2008 Amazing Toy Award
26 Dec 01, 2008  Fact Sheet -- 2008
25 Sep 18, 2008  Aurora Hops Right To It, Highlighting Spring and easter Themed Plush for 2009
24 Aug 13, 2008  Aurora Releases Valentine's Day plush, Channa the Elephant
23 Jun 02, 2008  Aurora Eco - Plush Animals Ship In June - The Perfect
22 Apr 23, 2008  Aurora Announces Top Selling Property, YooHoos, Available For LIicensing In North America Aurora Exhibiting At Licensing Show 2008
Jungle Life GiftClub Watch Video!
Auroragift Auroragift Auroragift Auroragift
8820 Mercury Lane, Pico Rivera, CA 90660
TEL: 562-205-1222 FAX: 562-948-1661, 1-888-AURORA2 (287-6722)
© All plush and product designs are original copyrights and protected
by AURORA WORLD, INC. All Rights Reserved