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DATE : Apr 07, 2008 

Pico Rivera, CA – April 7, 2008 – Aurora World Inc. (Aurora), known for manufacturing the softest, high quality and most affordable plush, has announced its most anticipated releases from the all new Baby Aurora catalog for 2008. Highlights include the adorable Comfy Gift Set and a delightful new character, Giggles (a giraffe).


Aurora’s plush product lines designed for infants and toddlers have been recognized with multiple industry awards such as Parent’s Choice, N.A.P.P.A., Parents Magazine and Family Fun’s Toy of the Year. “Aurora’s plush products for kids six months to three years continue to be in high demand,” says Paul Roche, SVP of Aurora. “We are confident that our newest offerings are exactly what retailers and their loyal customers are looking for this year.” The Comfy Gift Set (MSRP $24.99) features Aurora’s best selling teddy bear, Comfy. Each gift set includes a Comfy teddy bear rattle, baby booties and a bib embroidered with an A-B-C block and the words “Baby Boy” or “Baby Girl” – color themes are baby blue and pink respectively. Sets are packaged in a charming, easy to carry gift box that can be personalized with baby’s information including: name, birthplace, birth date, weight and length. “Comfy Gift Sets are a terrific present for expecting parents,” Roche explains.


“They include must-have accessories for baby and are a perfect way for parents to commemorate the birth of their little bundle of joy.” Giggles the Giraffe (8” and 16” MSRP $5.49 and $15.99 respectively) is a pastel colored, purple and yellow giraffe featuring embroidered eyes and satin detailing. The remarkably soft, cuddly plush companion is sure to be an instant favorite among little boys and girls.


Also featured in the Giggles line is a series of baby accessories including: Booties (5”, MSRP $7.99) made with a skidless material on the soles and Velcro attachments; a machine washable Figural Bib (11”, MSRP $5.49) with a squeaker in the muzzle; and a cozy Blankee (12”, MSRP $8.99) with satin backing. Completing the collection is an Activity Rattle (8”, MSRP $5.49) featuring a peek-a-boo mirror and plastic rings for lots of fun on the go; a Crib Pal (13”, MSRP $9.99) that can easily attach to baby’s crib for bedtime play; and a Tag-a-Long Puppet (6”, MSRP $7.99) that encourages parent and child interaction. The puppet has a squeaker in the muzzle and includes a ring for securing to a crib or stroller.


About Aurora Aurora World, Inc. ( is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success.


Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry. The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high- end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Cracker Barrel, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.


Editors: Samples/jpegs available upon request

List of Articles
No. DATE Subject
21 Apr 21, 2008  Aurora Eco - Plush Animals - The Perfect "Green" Gift For Earth Day and Beyond
» Apr 07, 2008  Plush Gift Set and New Character
19 Feb 15, 2008  Aurors Goes Green -Deburs World's First "Eco-Plush" Line at Toy Fair 2008
18 Feb 04, 2008  Aurora's Newest Plush Educational Toy, Activity Ball, Debuts at Toy Fair 2008
17 Feb 01, 2008  Aurora's Environmentally Firendly "Eco-Plush" Animals to Debut at Toy Fair 2008
16 Jan 29, 2008  Aurora Announces New Line of Long Legged Animals, Lollygagz
15 Jan 18, 2008  Aurora Expends YooHoo Line in North America for 2008
14 Jan 17, 2008  Aurora Inks New Licenses With Scholastic and Warner Bros. Consumer Products
13 Dec 11, 2007  Aurora Announces its Travel Around the World line at Toy Fair 2008
12 Jan 30, 2007  Aurora's Toy Fair 2007
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