Pico Rivera, CA – January 29, 2008 – Aurora World Inc. (Aurora) proudly announces the release of its Lollygagz collection, set to debut at Toy Fair 2008 (February 17-20, 2008; Javits Convention Center, New York City, Booth #747).
Lollygagz is a charming line of animals featuring lanky limbs, colorful patches and huggably soft bean-filled plush, a perfect travel buddy or nighttime companion for children. “We expect that the Lollygagz family will be tremendously popular in 2008,” says Paul Roche, SVP at Aurora. “Their long, floppy bodies are easily grasped by small hands, and the plush is extremely cuddly making them the perfect playtime companion for children of any age.”
There are eight Lollygagz animals in the line (14”, MSRP $13.99) including: a frog, cow, pig, horse, mouse, bear, dog and monkey. Each of the bean-filled friends is complete with extra- long legs, a round belly and four multi-colored patches, including a heart and the Lollygagz logo on its torso.
Media: Samples and jpegs available upon request.