Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail :
DATE : Jan 29, 2008 

Pico Rivera, CA – January 29, 2008 – Aurora World Inc. (Aurora) proudly announces the release of its Lollygagz collection, set to debut at Toy Fair 2008 (February 17-20, 2008; Javits Convention Center, New York City, Booth #747).


Lollygagz is a charming line of animals featuring lanky limbs, colorful patches and huggably soft bean-filled plush, a perfect travel buddy or nighttime companion for children. “We expect that the Lollygagz family will be tremendously popular in 2008,” says Paul Roche, SVP at Aurora. “Their long, floppy bodies are easily grasped by small hands, and the plush is extremely cuddly making them the perfect playtime companion for children of any age.”


There are eight Lollygagz animals in the line (14”, MSRP $13.99) including: a frog, cow, pig, horse, mouse, bear, dog and monkey. Each of the bean-filled friends is complete with extra- long legs, a round belly and four multi-colored patches, including a heart and the Lollygagz logo on its torso.


Media: Samples and jpegs available upon request.


List of Articles
No. DATE Subject
21 Apr 21, 2008  Aurora Eco - Plush Animals - The Perfect "Green" Gift For Earth Day and Beyond
20 Apr 07, 2008  Plush Gift Set and New Character
19 Feb 15, 2008  Aurors Goes Green -Deburs World's First "Eco-Plush" Line at Toy Fair 2008
18 Feb 04, 2008  Aurora's Newest Plush Educational Toy, Activity Ball, Debuts at Toy Fair 2008
17 Feb 01, 2008  Aurora's Environmentally Firendly "Eco-Plush" Animals to Debut at Toy Fair 2008
» Jan 29, 2008  Aurora Announces New Line of Long Legged Animals, Lollygagz
15 Jan 18, 2008  Aurora Expends YooHoo Line in North America for 2008
14 Jan 17, 2008  Aurora Inks New Licenses With Scholastic and Warner Bros. Consumer Products
13 Dec 11, 2007  Aurora Announces its Travel Around the World line at Toy Fair 2008
12 Jan 30, 2007  Aurora's Toy Fair 2007
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