Media Contact
Dan Grody, Tellem Grody PR, 30765 Pacific Coast Hwy., Suite 243, Malibu, CA 90265
Tel 310-313-3444 E-mail :
DATE : Jan 29, 2008 

Pico Rivera, CA – January 29, 2008 – Aurora World Inc. (Aurora) proudly announces the release of its Lollygagz collection, set to debut at Toy Fair 2008 (February 17-20, 2008; Javits Convention Center, New York City, Booth #747).


Lollygagz is a charming line of animals featuring lanky limbs, colorful patches and huggably soft bean-filled plush, a perfect travel buddy or nighttime companion for children. “We expect that the Lollygagz family will be tremendously popular in 2008,” says Paul Roche, SVP at Aurora. “Their long, floppy bodies are easily grasped by small hands, and the plush is extremely cuddly making them the perfect playtime companion for children of any age.”


There are eight Lollygagz animals in the line (14”, MSRP $13.99) including: a frog, cow, pig, horse, mouse, bear, dog and monkey. Each of the bean-filled friends is complete with extra- long legs, a round belly and four multi-colored patches, including a heart and the Lollygagz logo on its torso.


Media: Samples and jpegs available upon request.


List of Articles
No. DATE Subject
25 Sep 18, 2008  Aurora Hops Right To It, Highlighting Spring and easter Themed Plush for 2009
24 Aug 13, 2008  Aurora Releases Valentine's Day plush, Channa the Elephant
23 Jun 02, 2008  Aurora Eco - Plush Animals Ship In June - The Perfect
22 Apr 23, 2008  Aurora Announces Top Selling Property, YooHoos, Available For LIicensing In North America Aurora Exhibiting At Licensing Show 2008
21 Apr 21, 2008  Aurora Eco - Plush Animals - The Perfect "Green" Gift For Earth Day and Beyond
20 Apr 07, 2008  Plush Gift Set and New Character
19 Feb 15, 2008  Aurors Goes Green -Deburs World's First "Eco-Plush" Line at Toy Fair 2008
18 Feb 04, 2008  Aurora's Newest Plush Educational Toy, Activity Ball, Debuts at Toy Fair 2008
17 Feb 01, 2008  Aurora's Environmentally Firendly "Eco-Plush" Animals to Debut at Toy Fair 2008
» Jan 29, 2008  Aurora Announces New Line of Long Legged Animals, Lollygagz
Jungle Life GiftClub Watch Video!
Auroragift Auroragift Auroragift Auroragift
8820 Mercury Lane, Pico Rivera, CA 90660
TEL: 562-205-1222 FAX: 562-948-1661, 1-888-AURORA2 (287-6722)
© All plush and product designs are original copyrights and protected
by AURORA WORLD, INC. All Rights Reserved