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DATE : Jan 18, 2008 

Pico Rivera, CA – January 18, 2008 – Aurora World Inc.’s (Aurora) YooHoos will take over the feature window at one of the world’s best known toy and gift stores in London, Hamleys, from January 13 to February 24, 2008. This is icing on the 2007 cake for YooHoos, which were a top selling product for Aurora in the UK and North America in 2007.


On the heels of this success, Aurora has announced a 2008 line expansion for the furry, big-eyed, colorful bushy tailed YooHoos in the United States; the company distributes the product worldwide. Aurora will showcase the line along with more than 180 brand new items for 2008 at New York’s International Toy Fair, February 2008 (Booth #747). “We are delighted that YooHoos are so successful across all of Europe right now, including fine retailers in the UK like Clinton Cards, New Look Clothing Stores, Borders and P&O Ferries,” says Paul Roche, Aurora’s SVP of Sales. He adds, “We anticipate this will be one of the hottest, ‘must-have’ products here in the States in 2008, especially with the newest addition of SKUs to the line.”


The existing YooHoo line includes eight inch (three colors, MSRP: $13.99) and five inch plush (four colors, bean filled, with sound, MSRP: $6.99). Roche adds that the expansion will include four color assortments (pink, yellow, purple and turquoise) of YooHoo “Clip-On Keychains,” (5”, MSRP: $5.99) and bean-filled YooHoos with sound (8”, MSRP: $13.99). There’s also a body puppet (pink, 12”, MSRP: $14.99) as well as an eight SKU collection of “YooHoo Toos”, an edgier variation of the existing YooHoos featuring a Fennec (fox), Tarsier (primate), Skunk and Meerkat (5” and 8”, bean filled with sound when squeezed or dropped, MSRP: $5.99 and $13.99 respectively).


MEDIA: Jpegs and samples available upon request.

List of Articles
No. DATE Subject
21 Apr 21, 2008  Aurora Eco - Plush Animals - The Perfect "Green" Gift For Earth Day and Beyond
20 Apr 07, 2008  Plush Gift Set and New Character
19 Feb 15, 2008  Aurors Goes Green -Deburs World's First "Eco-Plush" Line at Toy Fair 2008
18 Feb 04, 2008  Aurora's Newest Plush Educational Toy, Activity Ball, Debuts at Toy Fair 2008
17 Feb 01, 2008  Aurora's Environmentally Firendly "Eco-Plush" Animals to Debut at Toy Fair 2008
16 Jan 29, 2008  Aurora Announces New Line of Long Legged Animals, Lollygagz
» Jan 18, 2008  Aurora Expends YooHoo Line in North America for 2008
14 Jan 17, 2008  Aurora Inks New Licenses With Scholastic and Warner Bros. Consumer Products
13 Dec 11, 2007  Aurora Announces its Travel Around the World line at Toy Fair 2008
12 Jan 30, 2007  Aurora's Toy Fair 2007
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