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DATE : Jan 30, 2007 

Aurora World Inc. Toy Fair 2007 Debuts Include Aurora Babies and Pirate Max Lines Pico Rivera, CA – January 30, 2007 – Aurora World Inc. (Aurora – Javits, Booth #741) has announced its debut of two new plush product lines for 2007, Pirate Max and Aurora Babies.


Aurora is releasing more than 150 excellent new products for 2007 but Pirate Max and Aurora Babies are clearly the standout products this year. In anticipation for their release, orders from retailers are already through the roof. Besides the high quality and affordability of Aurora’s plush, the early success of Pirate Max “is attributed to the popularity of pirate themed high budget movies, clever amusement park rides and pirate themed merchandise,” says Paul Roche, SVP of Sales at Aurora. Regarding Aurora Babies, Roche adds, “There’s nothing out there like it. Each plush animal’s design has striking similarities to Nature’s youngsters.” The Pirate Max line is highlighted by Pirate Max’s Treasure Chest (MSRP: $19.99), an on-the-go carrier that opens and closes, fastened by a velcro attachment. Inside, there are four, 4" characters (Captain Max, Mate Max, Chump the Monkey and “Arrr” the Parrot), each making a funny sound.


"Aurora Babies" (12”, 24 styles, MSRP: $11.99) is an all-new line of 24 pups, kittens and baby jungle animals. This beautiful collection of animals looks so realistic, one no one can resistcan't help but picking one up and adopting them on the spot. Kids of all ages won't be able to keep from putting their arms around these adorable plush animals.


About Aurora Aurora World, Inc. is a leading manufacturer and supplier of affordable, high quality toys and gifts. Aurora’s name reflects its growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Low prices, high quality and extreme variety are hallmarks of Aurora’s success. Founded in 1992, the U.S. company has ascended quickly to become the respected leader in the world’s plush and gift industry.


The company sells its products via a wide variety of retailers including major zoos (a fast growing market), department stores such as Mervyns and Neiman Marcus, high-end toy stores such as Learning Express, top gift chains such as Hallmark, Claire’s and Cracker Barrell, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.


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Editors: Samples/jpegs available upon request.

List of Articles
No. DATE Subject
21 Apr 21, 2008  Aurora Eco - Plush Animals - The Perfect "Green" Gift For Earth Day and Beyond
20 Apr 07, 2008  Plush Gift Set and New Character
19 Feb 15, 2008  Aurors Goes Green -Deburs World's First "Eco-Plush" Line at Toy Fair 2008
18 Feb 04, 2008  Aurora's Newest Plush Educational Toy, Activity Ball, Debuts at Toy Fair 2008
17 Feb 01, 2008  Aurora's Environmentally Firendly "Eco-Plush" Animals to Debut at Toy Fair 2008
16 Jan 29, 2008  Aurora Announces New Line of Long Legged Animals, Lollygagz
15 Jan 18, 2008  Aurora Expends YooHoo Line in North America for 2008
14 Jan 17, 2008  Aurora Inks New Licenses With Scholastic and Warner Bros. Consumer Products
13 Dec 11, 2007  Aurora Announces its Travel Around the World line at Toy Fair 2008
» Jan 30, 2007  Aurora's Toy Fair 2007
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TEL: 562-205-1222 FAX: 562-948-1661, 1-888-AURORA2 (287-6722)
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