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Precious Moments Awards License to Aurora World

June 3rd, 2015

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Pico Rivera, CA, June 3, 2015 – Aurora World, the leading supplier of affordable, high quality gift products, has signed a licensing deal with Precious Moments, known worldwide for its heartwarming figurines of teardrop-eyed children, created to convey messages of loving, caring and sharing. Aurora World has been awarded the worldwide rights for soft toys, soft dolls, all soft baby products and plush. Product will launch in 2016. “The Precious Moments brand has been around since the 1970s and has touched hearts across the globe,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “It’s exciting to know that Aurora World will soon contribute to helping consumers everywhere express their emotions and celebrate memorable moments.”

About Aurora World Inc.

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationery stores worldwide.

About Precious Moments, Inc.

For nearly 40 years the Precious Moments brand shares its gifts of inspiration with consumers worldwide. Based in Carthage, Missouri and Elgin, Illinois, Precious Moments continues to be a forerunner in the Christian products market worldwide. Visit www.PreciousMoments.com for more information.

Business Contact:

Jessica Chitrabhiboolya, Aurora World Inc.

jessica@auroragift.com

(562) 205-1222